in his words


A great passion of Chad's was studying the human condition as it relates to the "game of life and business", what makes us tick, and how to stand out. Among the many papers found in his apartment, one was entitled "Business Development Playbook by Bad Chad." In studying many resources and concepts, he chose the below 50 "Best Plays" based on his own experiences in life and business.

Chad was a firm believer that your "uniqueness is your source of power." This meant not reinventing the wheel, but rather making your own "sales collage" by identifying 5-7 concepts or "plays" that resonate, adopting them, and then creating your own unique spin.
  1. Keep connected with your why.
  2. Find the third door.
  3. Habit speaking.
  4. Rig the system.
  5. Diagnostics (cause versus effect).
  6. Doing enough right.
  7. Plan all the way to the end.
  8. Reverse engineering.
  9. Finding 6th gear.
  10. "Act as if" - adopting personas.
  11. Speak in hymes.
  12. Use the most powerful metaphors.
  13. Half-life (when the curveball is sliding).
  14. Take opportunity/take risk.
  15. Battlefield determines the weapon.
  16. Kill the roaches.
  17. History does not repeat itself but it does often rhyme.
  18. Disarming HR.
  19. Dance in the rain.
  20. Invest time wisely - mistakes are costly and time-consuming.
  21. Become "that guy/girl".
  22. Swim with the current.
  23. Stale water stinks.
  24. Success is dynamic.
  25. Skate to where the puck is going.
  26. Who has really got you?
  27. Learn your native tongue.
  28. Take the road less traveled.
  29. Waiting for the other person to die = bitterness. Don't do it.
  30. Zoom out.
  31. Game theory.
  32. 3-5 moves.
  33. Find your suffering (pleasure versus pain).
  34. Figuring out your recipe.
  35. Always fully survey the scene.
  36. "Google it". You can't Google experience.
  37. Find your opening.
  38. Who is in charge?
  39. Winning move.
  40. Know your worst-case scenario.
  41. Spend time in the right space - it isn't about chasing what is important, but more about losing the thing that you care about.
  42. Cracking the code - unlock full potential.
  43. Offload risk - volatile assets.
  44. Picking the bottom.
  45. Hunter, gather.
  46. Happiness Comes from expanding your pleasures.
  47. Bigger heads are easier to get hit - you need to protect your neck.
  48. Network effect - engagement levels.
  49. Big doors swing on little hinges.
  50. Losers lose, winners press winners.


As much as Chad enjoyed living the "good life" and aspired to "make it big," his readings and memos also showed his desire to help and make a real impact.

While Chad was just getting started, below are a few of his quotes and reflections. We will expand on these as we dig deeper into his voice memos, notebooks and strategy notes. As Chad said in a voice memo in early April, "I'm sharing what I've learned to make it easier for others to go after what they want, faster... to get out of the batting cage sooner," followed by "whatever gets your rocks off." He also noted that nothing is purely original thought, but rather the result of several influences and experiences that helped shape and influence him.
"Keep your body loose and your mind tight."
"All we have is motivation - you just need to convert it into energy and work the plan."
"Recognize the ego and how deeply the forces of human nature operate within you."
“You must become the undisputed expert in the buyers mind in the first few minutes.”
“Pitch the customer’s own brand to them first to show that you’ve done your research, ask them what else can we tell their [candidates] about you.”
"The desire to excel is often sparked by admiration for others."
“All these insecure people throwing their insecurities at you…  Flush it out. Believe in one thing and that is yourself.”
"If you have confidence, you can handle the worst in human nature."
"People respond to your energy and your demeanor."
"Fearlessness comes from letting go of your tendency to compare yourself to others."
"I recognize that it is possible to manage emotional reactions and defensive postures in order to resist the immediate pleasures of distractions."
"Individuals with a higher level of empathy have stronger bonds with those around them."
"I'm always evaluating what other people say and do."
"I keep working to my skills, gain self-mastery, and tough up from the inside out."
"To be a leader, you need to have worn the saddle."
"When I think differently, I try to be open, more present, and to understand all perspectives."
"I'm inspired by great examples. I hope to emulate them."
"Social media often heightens emotions and can exploits others."
"I'm always trying to upgrade my software to be able to laser focus."
"The beginning starts with vulnerability. Getting out of ourselves in wanting to connect with others more deeply."
"I think celebrating life is much easier when you know your purpose, your legacy."

Chad DeMarco

May 1988 - April 2023

Thank you all for your endless love and support. 

In honor of Chad’s birthday and life, May 10th will be forever recognized as a holiday at Prodigy Resources. As Chad would often say, “Let’s keep this fiesta rolling.”
“Sometimes you have to be a lion, to be the lamb you really are”
Dave Chapelle
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